MINI JOHN COOPER ROADSTER
for the world premiere showcase of the new MINI ROADSTER at NAIAS 2012 in detroit, we teamed up with SHAKEUP, PFADFINDEREI and MEIRÈ MEIRÈ and provide the conceptual work of the music content, composition and music production for the entire MINI booth. we produced individual pieces of music, regarding to its video content showcased on the videowall.
client: BMW MINI GROUP / agency: MEIRÈ MEIRÈ / design & production: PFADFINDEREI